Seasonal and Themed Cookie Trends

Seasonal and themed cookies have become a major driver of market growth, with brands capitalizing on holidays and cultural events. During Christmas, gingerbread cookies and sugar cookies decorated with festive icing dominate bakery displays in Western countries. In Asia, mooncake-shaped cookies are popular during the Mid-Autumn Festival, often filled with lotus seed paste or red bean. Limited-edition flavors tied to seasons, such as pumpkin spice in fall or peppermint in winter, create buzz and drive impulse purchases. Brands also collaborate with popular movies or characters to release themed cookies, appealing to both children and collectors. These trends not only boost sales during peak periods but also enhance brand visibility and customer engagement.